“Positioning Himachal Pradesh as a leading global sustainable tourism destination for inclusive economic growth”.
To grow an inclusive and sustainable tourism economy through:
- Protection of the state’s natural and cultural heritage
- Improved quality of life and better employment opportunities
- Enhanced tourist experience • Innovation through private sector participation
Sustainable tourism: Sustainable tourism is a concept that entails visiting a destination as a tourist and trying to make a positive impact on the environment, society, and economy. No harm can be caused to the destination in terms of social, economic, and environmental aspects because of tourism.
Inclusive tourism: Inclusive tourism intends to reduce poverty by integrating disadvantaged groups so that they can participate in and benefit from tourism activities.
Atithi Devo Bhava: It is a concept where the host community considers tourists as gods and provides them with a comfortable and safe environment.
The prime goal is to establish the State of Himachal Pradesh as a leading global sustainable tourism destination.
GOAL 1– Establish Himachal Pradesh tourism as an international brand in niche tourism.
GOAL 2 – Make tourism sustainable with prime focus on socio-economic growth and employment generation.
GOAL 3 – Ensure the quality experience of tourists.
GOAL 4 – Encourage Private Sector Participation in tourism-related investments & infrastructure.
In order to realize the mission and achieve the goals for sustainable tourism, objectives focusing on different facets have been formulated to achieve the proposed target for 2029.
Objective 1: To promote Tourism Diversification through theme-based development
Objective 2: To safeguard the state’s tourist destinations through sustainable interventions
Objective 3: To ensure that sustainable tourism primarily benefits host communities
Objective 4: To build capacity and develop quality human resource for the tourism industry
Objective 5: To provide safe, secure and unique “Tourism for all”
Objective 6: To create an enabling environment for investments for sustainable tourism