Vision
“Positioning Himachal Pradesh as a leading global sustainable tourism destination for inclusive economic growth”.
Mission
To grow an inclusive and sustainable tourism economy through:
- Protection of the state’s natural and cultural heritage
- Improved quality of life and better employment opportunities
- Enhanced tourist experience • Innovation through private sector participation
Guiding Principles:
Sustainable tourism: Sustainable tourism is a concept that entails visiting a destination as a tourist and trying to make a positive impact on the environment, society, and economy. No harm can be caused to the destination in terms of social, economic, and environmental aspects because of tourism.
Inclusive tourism: Inclusive tourism intends to reduce poverty by integrating disadvantaged groups so that they can participate in and benefit from tourism activities.
Atithi Devo Bhava: It is a concept where the host community considers tourists as gods and provides them with a comfortable and safe environment.
Goals:
The prime goal is to establish the State of Himachal Pradesh as a leading global sustainable tourism destination.
GOAL 1– Establish Himachal Pradesh tourism as an international brand in niche tourism.
GOAL 2 – Make tourism sustainable with prime focus on socio-economic growth and employment generation.
GOAL 3 – Ensure the quality experience of tourists.
GOAL 4 – Encourage Private Sector Participation in tourism-related investments & infrastructure.
Policy Objectives
In order to realize the mission and achieve the goals for sustainable tourism, objectives focusing on different facets have been formulated to achieve the proposed target for 2029.
Objective 1: To promote Tourism Diversification through theme-based development
Objective 2: To safeguard the state’s tourist destinations through sustainable interventions
Objective 3: To ensure that sustainable tourism primarily benefits host communities
Objective 4: To build capacity and develop quality human resource for the tourism industry
Objective 5: To provide safe, secure and unique “Tourism for all”
Objective 6: To create an enabling environment for investments for sustainable tourism
Download PDF of Tourism Policy 2019: Click Here
Read also: Types of tourism: religious, adventure, heritage, Important tourist destinations in Himachal Pradesh